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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets. “We

Contrast 251
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MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market

Inside Retail

Shelley Sullivan: We are following the same strategy in the US. IR: Was MCoBeauty available to US consumers via e-commerce prior to launching into Kroger Co stores? IR: Previously you mentioned the strategy was almost entirely digital, did this end up being the the case entering the US? SS: Six per cent. SS: Absolutely.

Marketing 246
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Bond-eye CEO: “Copy-cats are unable to do this which sets us apart”

Inside Retail

Bond-eye currently has a presence in 31 countries through its direct-to-consumer (DTC) e-commerce business and global retail partnerships. It was even featured in the 2016 Sports Illustrated Swim Edition. Bond-eye’s competitive advantage stems from its innovation in fabric and design.

Marketing 147
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US retailers’ members-only programs under scrutiny with Amazon lawsuit

Inside Retail

The FTC accused the e-commerce giant of duping “millions of consumers” into purchasing subscriptions for Prime services. Those terms required consumers to opt out of the program to avoid monthly charges. Amazon is under fire from the US Federal Trade Commission, which filed a lawsuit against it in Seattle.

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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. That’s really our brand strategy. IR: It’s pretty clear it’s a challenging environment for those consumers at the moment.

Expansion 245
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How skydiving and ice baths help this CEO stay energised

Inside Retail

These rows highlight energy- and/or water-efficient washers, dryers, dishwashers, fridges, freezers, TVs and air conditioners, catering to the growing number of consumers shopping with sustainability in mind. He doesn’t follow any particular strategies or methods for managing his time, but he is not much of a morning person. “I

Strategy 147