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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278
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US retailers’ members-only programs under scrutiny with Amazon lawsuit

Inside Retail

The FTC accused the e-commerce giant of duping “millions of consumers” into purchasing subscriptions for Prime services. For years, Amazon “knowingly complicated the cancellation process for Prime subscribers who sought to end their membership,” the FTC said in the complaint. The retailer reached a $2.35