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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. Utilizing data analytics, retailers can deliver personalized marketing messages and customized product recommendations.

Strategy 130
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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Online reviews are the equivalent of traditional WOM marketing, considering 46% of consumers trust them as much as they rely on recommendations from family and friends. 80% of customers read through online reviews while shopping in stores. These can help your brand stand out and personalize the shopping experience for your customers.

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Latest retail marketing research reveals that ‘Generation Z’ still prefer real shops

Barber Design

According to the latest retail marketing research by IBM, ‘digital natives’ still prefer shopping in bricks and mortar stores to shopping online. And retailers must acknowledge and respond quickly to this – because ‘Generation Z’ is going to be much bigger than ‘Generation X’. billion by 2020.

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Why teddy-bear brand Steiff sees a big opportunity to grow in China

Inside Retail

The joint venture, announced in February, marks the establishment of Steiff Asia Ltd and the inauguration of an Asia supply chain hub situated in the Shanghai free trade zone, functioning as a pivotal logistics centre to cater not only to the Chinese market but also to other key markets across Asia and the US.

Tailored 130
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FASHION HOUSE opens €25m outlet centre in Bucharest

Retail Focus

Visitors to Bucharest’s newest shopping destination can access everyday discounts of up to 70 per cent off some of the world’s leading fashion brands including Puma, Killtec, Tom Tailor, Lee Cooper, Triumph, Otter, Sizeer, Ecco, Colin’s, US Polo Assn and many others. The second and final phase will commence development in 2022.

Fashion 162
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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

During the pandemic, bricks-and-mortar shops were off limits and online shopping had to up its game. Retailers had already been using AI to a certain extent, but after a couple of years of “getting to know how it works” we’ve reached a point where its inclusion is something that can’t be ignored.

Fashion 246
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How to reach customers at the time of purchase

Inside Retail

Retail marketing has evolved over the last few years. While advances in technology have allowed for more personalisation and better shopping experiences, the way consumers shop – both online and in-store – has changed significantly and the lines between the digital and physical world continue to blur further.

Strategy 246