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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding the Student Market The student demographic is diverse, encompassing individuals from various backgrounds with different tastes, interests, and spending habits. They are digital natives, highly active on social media, and influenced by trends, yet they are also budget-conscious and value-driven.

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From China to India, how the world’s retail markets stack up: report

Inside Retail

China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. Despite sales remaining below the pre-pandemic level and weak consumer sentiment, retail growth is expected to reach 5 per cent from 2022 to 2027. Estimates suggest China’s social commerce market enjoyed a 40.25

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Create a seamless checkout process.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Online reviews are the equivalent of traditional WOM marketing, considering 46% of consumers trust them as much as they rely on recommendations from family and friends. 80% of customers read through online reviews while shopping in stores. Digital word-of-mouth marketing provides a broader reach than traditional WOM advertising.

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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

The retail landscape has changed drastically over the past few years as businesses continue to ride the wake of a subsiding pandemic. Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect.

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Sweden’s Klarna buys influencer marketing platform

Inside Retail

Swedish payments firm Klarna said on Tuesday it had acquired influencer marketing software firm APPRL as it looked to tap into strong growth in shopping across social media channels. The financial details of the deal were not disclosed.

Marketing 162
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Why Sephora’s French prestige failed to translate in South Korea

Inside Retail

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. billion won (US$9.26 million), 14.5 billion won (US$10.6 billion won (US$12.9

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