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UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS

RetailMinded

After two decades, however, the millennial generation is beginning to slip into the annals of retail, a thing of the past, set to be replaced as the generation that preceded it. Today, brands are bracing themselves for the next wave of shopper-led disruption in the form of the 11-24 age group, known colloquially as ‘Gen Z’ or ‘Zoomers’.

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Why retail needs a whole new strategy to target Gen Z

Inside Retail

Retailers’ ability to understand and connect with Gen Z will be critical to their success in the coming years. So it’s no wonder that 50 per cent of Gen Z say that brands “don’t get them”, she said. So it’s no wonder that 50 per cent of Gen Z say that brands “don’t get them”, she said.

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Coco Republic partners with US online lifestyle retailer Revolve 

Inside Retail

Coco Republic will collaborate with online lifestyle retailer Revolve to produce a collection of decorative items, to expand its audience to millennial and Gen Z consumers in the US. The post Coco Republic partners with US online lifestyle retailer Revolve appeared first on Inside Retail Australia.

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Gen Z accounts for more than half of Australia’s retail workforce

Inside Retail

Generation Z was predominant in the retail industry last year, accounting for 50.4 The proportion of Gen Z employees in the sector increased from 45.5 per cent of the retail workforce in 2023, down from 30.5 The ratios of Gen X and Baby Boomers in the industry were 16.4 per cent in 2022, the report added.

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

In this webinar, four commerce retail experts will discuss: What consumers want to experience more of in 2023. The impact of social commerce in working with Gen Z and Generation Alpha. The cool new innovations shaping the commerce industry. December 6, 2022 at 11:00am PT, 2:00pm ET, 7:00pm BST

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Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Inside Retail

If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. Digital strategies to decode Gen Z” was the topic of one of the opening panels.

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Aptos survey: 88% of Gen Z shoppers in UK plan to visit a physical store this Golden Quarter

Retail Focus

Aptos , a leader in unified commerce solutions, today announced the findings of its 2023 Golden Quarter Consumer Survey. The report found that the majority of Gen Z shoppers plan to spend more or the same on Christmas gifts compared to last year and that visiting stores during the festive period is a top priority.

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