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Navigating the what, when, where and how of personalisation

Inside Retail

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. With enough data gathered from past and present, can we foresee the purpose of their visit?

Tailored 130
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From Shein to Chanel: Why we’re in the age of pop-ups

Inside Retail

A good example of this, she said, is Louis Vuitton’s ‘200 Trunks, 200 Visionaries’ exhibition, in which the luxury leather goods brand invited global artists, designers, architects and other figures to reimagine its iconic trunk in celebration of founder Louis Vuitton’s 200th birthday last year.

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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

This comprehensive blog post will explain the fundamental marketing concepts that can amplify your brand presence and relevance in a world dominated by big-box chains and e-commerce giants. Once seen as a supplementary tool, marketing has become the foundation upon which sustainable growth is built. Let’s hop in!