RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. Let’s hop in!

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

MARCH 26, 2024

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. With enough data gathered from past and present, can we foresee the purpose of their visit?

Tailored 130

Tailored Engagement Reimagine Marketing 130

Inside Retail

JANUARY 8, 2024

Driscoll cited data from Lionesque Group, a leading creator of pop-ups, which showed that nearly half of Gen Z shoppers who primarily shop online prefer to engage with brands through experiential pop-up activations when shopping in person. She believes that the key elements of a successful pop-up are authenticity and engagement.

Engagement 130

Engagement Shopping Artistic Marketing 130