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From Shein to Chanel: Why we’re in the age of pop-ups

Inside Retail

A good example of this, she said, is Louis Vuitton’s ‘200 Trunks, 200 Visionaries’ exhibition, in which the luxury leather goods brand invited global artists, designers, architects and other figures to reimagine its iconic trunk in celebration of founder Louis Vuitton’s 200th birthday last year.