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New Stores in New York Signal Hope for Big Apple Retail

VMS

Givenchy’s two-level, 3500-square-foot boutique on Greene Street features tailored men’s and women’s ready-to-wear and accessories, in addition to exclusive made-to-order programs. The color and materials palette delights the aesthetic sensibilities with the intermingling of stone gray, lavender and stainless steel. KEVIN SCOTT.

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Three ways customer data platform (CDP) can help you power smarter decisions

Inside Retail

It can pull together and securely store customer data from multiple sources, structure that data, and make it available to other systems and solutions – all in a single vertically integrated location. The more you know about your customers, the more you can tailor your message to them, and the more effective your campaigns can be.

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From Shein to Chanel: Why we’re in the age of pop-ups

Inside Retail

A good example of this, she said, is Louis Vuitton’s ‘200 Trunks, 200 Visionaries’ exhibition, in which the luxury leather goods brand invited global artists, designers, architects and other figures to reimagine its iconic trunk in celebration of founder Louis Vuitton’s 200th birthday last year.