Customer Engagement Reimagine Strategy Tailored 
Inside Retail
DECEMBER 17, 2023
Integrating Customer Data Platforms (CDPs) into digital strategies is crucial to building and maintaining competitive advantage and enhancing customer relationships. A CDP is a tool that serves as a brand’s single source of truth about its customers.
Inside Retail
JANUARY 8, 2024
“For digital-only brands, pop-ups provide a way to physically meet their customers and express the brand in a palpable way, to provide a brand experience,” Driscoll told Inside Retail. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customer engagement is tested.
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