From Shein to Chanel: Why we’re in the age of pop-ups
Inside Retail
JANUARY 8, 2024
From Shein to Chanel, Skims to Supreme, more and more retailers seem to be investing in temporary brick-and-mortar locations, more commonly known as pop-up shops. The use of temporary retail spaces is certainly not a new concept, it has been around for centuries. The brand can also gain experience with retail operations.
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