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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

This comprehensive blog post will explain the fundamental marketing concepts that can amplify your brand presence and relevance in a world dominated by big-box chains and e-commerce giants. Once seen as a supplementary tool, marketing has become the foundation upon which sustainable growth is built. Let’s hop in!

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From Shein to Chanel: Why we’re in the age of pop-ups

Inside Retail

“And for brands already in physical locations, a pop-up provides the opportunity to explore the potential of new geographies with localised strategies, as well as testing new formats, new fixtures, new products and new merchandising.” Pop-ups are also a great way for retailers to lean into the preferences of the Gen Z shopper.