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Alibaba exec talks about how Australian businesses can target SEA and China

Inside Retail

“Many SMEs in Australia may struggle to navigate the complexities of entering new markets and establishing the right networks. Our service addresses this challenge by providing a curated selection of potential partners tailored to each business’ specific needs and capabilities,” she told Inside Retail.

Tailored 130
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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Retail analytics platform Style Arcade provides intelligent fashion merchandising recommendations to retailers and brands, including The Iconic, Aje and PE Nation in Australia. Marketing: AI can also help provide insights into the ideal target market for a product. Should employees be worried?

Fashion 246
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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

Utilizing platforms like Publicity Marketplace can provide a gateway to connect with marketing professionals who can aid in navigating these complexities. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

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Types of Retail Store Layouts

Creative Displays Now

Choosing the right store floor plan can have a profound effect on the way customers navigate the store, interact with your merchandise and whether they decide to purchase any products. Ultimately, this layout maximizes every aisle and highlights each piece of merchandise. Plenty of space for displaying merchandise.

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How to Master Retail Design Concepts: Transforming Your Store into a Shopper’s Haven

Greater Group

Where the transaction was once the sole focal point of retail design, modern shopfitters and designers take the entire shopping experience into consideration: Someone glimpses a shop window and enters the shop, then browses and samples or tries on the merchandise, eventually making it to the counter and walking out with a purchase.

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Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

Greater Group

At greater group , we’ve conducted an extensive study of the Millennial target market to design stores that best engage this generation. Millennials value personalised communication and products tailored to their preferences. PERSONAL TOUCH. Case Study: New Balance (Tokyo).

Design 52
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From Shein to Chanel: Why we’re in the age of pop-ups

Inside Retail

“And for brands already in physical locations, a pop-up provides the opportunity to explore the potential of new geographies with localised strategies, as well as testing new formats, new fixtures, new products and new merchandising.” Pop-ups are also a great way for retailers to lean into the preferences of the Gen Z shopper.