RetailMinded

OCTOBER 1, 2023

This comprehensive blog post will explain the fundamental marketing concepts that can amplify your brand presence and relevance in a world dominated by big-box chains and e-commerce giants. Once seen as a supplementary tool, marketing has become the foundation upon which sustainable growth is built. Let’s hop in!

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

MARCH 26, 2024

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. Try navigating that minefield alone. What happens when you take personalisation seriously?

Tailored 130

Tailored Engagement Reimagine Marketing 130

Inside Retail

JANUARY 8, 2024

And for brands already in physical locations, a pop-up provides the opportunity to explore the potential of new geographies with localised strategies, as well as testing new formats, new fixtures, new products and new merchandising.” Pop-ups are also a great way for retailers to lean into the preferences of the Gen Z shopper.

Engagement 130

Engagement Shopping Artistic Marketing 130