Inside Retail
FEBRUARY 20, 2024
This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. Implement AI-powered personalisation Personalisation is no longer a luxury but a necessity in the e-commerce landscape.
Inside Retail
OCTOBER 24, 2023
The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.
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Inside Retail
MARCH 26, 2024
It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. With enough data gathered from past and present, can we foresee the purpose of their visit?
Inside Retail
DECEMBER 3, 2023
By targeting high propensity to purchase individuals, you can expect: Higher conversion rates – because a high propensity audience consists of people most likely to purchase the product or service being promoted, they’re more likely to convert into paying customers. Increase total rating points by $1.8
Retail Bound
MARCH 1, 2023
Marketing & Media Strategy After you’ve done your research and you have a clear understanding of your target market, it’s time to start planning your marketing and media strategy. Your marketing strategy should be tailored specifically to your target market.
Inside Retail
JANUARY 8, 2024
Here’s what retailers should keep in mind when planning these ‘here today, gone tomorrow’ shopping experiences. Designing a space that can accommodate a group of friends exploring a store together makes the experience tailored to the generation’s shopping preferences,” she said.
Creative Displays Now
NOVEMBER 8, 2021
Choosing the right store floor plan can have a profound effect on the way customers navigate the store, interact with your merchandise and whether they decide to purchase any products. This consumer behavior information can be used to design a floor plan in a way that subtly guides people to the right to ensure that every product gets seen.
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