Engagement Planning Tailored Target Market 
Inside Retail
FEBRUARY 20, 2024
This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. By delivering content and product suggestions that align with individual interests, businesses can significantly increase customer engagement and drive conversions.
Inside Retail
MARCH 26, 2024
It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. With enough data gathered from past and present, can we foresee the purpose of their visit?
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Inside Retail
OCTOBER 24, 2023
The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.
Inside Retail
JANUARY 8, 2024
Driscoll cited data from Lionesque Group, a leading creator of pop-ups, which showed that nearly half of Gen Z shoppers who primarily shop online prefer to engage with brands through experiential pop-up activations when shopping in person. She believes that the key elements of a successful pop-up are authenticity and engagement.
Inside Retail
DECEMBER 3, 2023
By targeting high propensity to purchase individuals, you can expect: Higher conversion rates – because a high propensity audience consists of people most likely to purchase the product or service being promoted, they’re more likely to convert into paying customers. Increase total rating points by $1.8
Inside Retail
SEPTEMBER 28, 2022
The founder of sexual wellness website Becuming, Caroline Moreau-Hammond, is serious about building engagement around sexual exploration, rather than just selling toys. As I engaged in further research, I learned how innovation and progress was largely defined by the development of products. CMH: To grow.
Onyx
AUGUST 27, 2019
To be more connected and personal, retailers need to think about their target market as individuals. Retailers can increase personalization by incorporating both employee engagement with customers and the integration of technology in and out of the store.
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