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How Influencers Can Increase Your Retail Sales

Retail Bound

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

Australia, like many other regions, is witnessing a significant shift in consumer behaviour, with e-commerce playing an increasingly integral role in the retail landscape. According to recent statistics, online retail sales have experienced substantial growth, reaching a staggering $40.2 billion in 2022.

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How to Streamline the Retail Customer Journey

Creative Displays Now

It helps brands leverage and scale communication channels to promote products and increase sales while focusing on customer needs and journeys. Channels brands may use to connect with customers include: Email Ads Social media SMS texts Cross-channel marketing works by sending related messages through different channels.

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Retailers need to bridge the adtech gap in retail media

Inside Retail

In an era when more and more consumers are actively shopping across multiple channels, retailers across Australia are leaving millions of dollars of potential income on the table by not pursuing an omnichannel media management solution.

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The world on its doorstep: Brisbane startup Kehoe’s Kitchen eyes America

Inside Retail

The venture started out as a food blog and social media page “for families like ours who had health issues and food intolerances”. The Kehoes’ company has developed a core range of 30 SKUs packaged for retail sale under its own brand along with larger volumes for the food service sector and ‘white-label’ products for other brands.

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Australian Retail Outlook 2023: Paradigm shifts and fresh perspectives

Inside Retail

While Covid lockdowns shifted many shoppers online, the last six months have brought a leveling out of shopper participation in e-commerce, and of online as a proportion of retail sales. Another sign of the leveling off of e-commerce is that only 30 per cent of retailers list growing online as one of their top priorities for 2023.

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Analysis: How Vietnam’s malls are riding the wave of recovery

Inside Retail

On 12 July, a rumour circulated on social media that the chairperson of Vingroup, which includes Vincom Retail, Vietnam’s largest mall operator, had been barred from leaving the country. Later, the government refuted the report and a Hanoi resident alleged to have been behind the fake news was marched out for the media.