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Beauty dupes are all the rage, but are they ethical? It’s complicated

Inside Retail

AUGUST 16, 2023

It’s a business strategy that’s been around for a while and it isn’t dying off anytime soon. From bloggers to TikTok creators to news publications – everyone appears to be reporting on the best beauty duplicates money can buy. To be fair, the media coverage that this generated worked to promote both brands equally. Interesting.

Social Media 130
Social Media Consumer Promotion Other 130
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

JUNE 27, 2022

This is why the audience either preferred to source makeup and beauty products from other countries or ended up with incorrect shades that wouldn’t pair with Indian skin tones,” said Singh. These measures have helped them determine general trends and even developed targeted marketing strategies and sales activities.

Consumer 130
Consumer Target Market Expansion Curate 130
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