Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. The team and I ask each other, what would make it easier when I leave the house?” The #airportoutfit has amassed over 690.3 I know what I want. Mitchell added.

Strategy 246

Strategy Marketing Social Media Consumer 246

Inside Retail

MAY 14, 2024

From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to. Bertha noted, “At least on Liquid Death’s side, that ad is our highest viewed on our socials.

Strategy 130

Strategy Advertising Marketing Social Media 130

Inside Retail

SEPTEMBER 7, 2023

At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany. It’s safe to say the platform has some winning strategies that keep consumers coming back. But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

AUGUST 28, 2022

Every 30 minutes or so we are tagged in content from our customers showing us how they’ve styled their product, how they think their meals look more exciting on our plates to their children enjoying eating from our kids range. How would you describe the growth strategy behind your business? AT: We are also on Saks.com!

Social Media 130

Social Media Department Stores Marketing Perspective 130

Inside Retail

DECEMBER 20, 2023

Increasing desire for luxury goods and a “keeping up with the Jones’” mentality, highlighted in the digital age and through social media, is the cause for some individuals to simply steal what they can’t afford. Deterioration in social cohesion is likely to exacerbate crime faced by retailers during the Christmas trading period.

Social Media 130

Social Media Management Balance Department Stores 130

Inside Retail

OCTOBER 20, 2021

That goes from expense optimisation, to digital strategy, to products. With that strategy comes demand creation. We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. And that’s really what it has been.

Strategy 246

Strategy Line Management Social Media 246