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Inside Ikkari’s first physical store – and its plans for more

Inside Retail

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. New opportunities While Ikkari is still young, it already has big plans. We’re very focused on telling that story.”

Planning 246
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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

A product launch is a marketing event that precedes the release of a new product. You can launch an old product to a new audience or different market segment. For example, Red Bull started out selling energy drinks but soon expanded its market reach with the Red Bull Media Company—complete with TV Shows, movies and books.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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5 Tips to Creating a Killer Marketing Plan

Retail Bound

The most basic function of a marketing plan is to meet whatever objectives it sets out to achieve and ultimately convert customers, if it does this then it can be considered to be successful. So, just like a pie has a recipe, a good marketing plan needs a framework. Get intimate with the market. Easy as pie.

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Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

During this time the business expanded into Melbourne and other markets. For the past 15 years, the brand has operated with a significant presence in Hong Kong, and Angus plans “to further develop international markets as well as to consolidate domestically”.

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‘Targeting the vulnerable’: Asic halts Urban Rampage Centrelink payment scheme

Inside Retail

The commission believes the consumers in the brand’s target markets are low-income recipients of Centrelink benefits and do not have access to other forms of credit. Asic said the arrangement is unsuitable for the consumers in these markets and does not meet their likely needs, objectives and financial situation.

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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

Inside Retail : I understand Sheike is planning to expand to South Australia. Sandra Kennedy: We’re planning on opening the store in the middle of this year, and we’re very excited because it’s actually our first SA store in the portfolio, and it will also be our first strip store, so our first store outside of a centre.

Marketing 130