article thumbnail

Inside Ikkari’s first physical store – and its plans for more

Inside Retail

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. New opportunities While Ikkari is still young, it already has big plans. We’re very focused on telling that story.”

Planning 246
article thumbnail

Fashion’s balancing act: Right product, market, timing and price

Inside Retail

With constant pressure to stay ahead of the competition, continuously innovate and get seasonal releases on time, it can be difficult to ensure that all the moving parts come together to create the best possible products at the right price point for each target market.

Balance 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Achieving Business Goals: Marketing Targeting

Retailing Insight

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers.

article thumbnail

How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

A product launch is a marketing event that precedes the release of a new product. You can launch an old product to a new audience or different market segment. For example, Red Bull started out selling energy drinks but soon expanded its market reach with the Red Bull Media Company—complete with TV Shows, movies and books.

article thumbnail

5 Tips to Creating a Killer Marketing Plan

Retail Bound

The most basic function of a marketing plan is to meet whatever objectives it sets out to achieve and ultimately convert customers, if it does this then it can be considered to be successful. So, just like a pie has a recipe, a good marketing plan needs a framework. Get intimate with the market. Easy as pie.

article thumbnail

Goobne Chicken, the hot new Korean chain, plans six stores in 12 months

Inside Retail

Further store openings will be available as franchises and the goal over the next 12 months is to open another six new quick service restaurant locations across Sydney with suburbs such as Epping, Chatswood and Strathfield target markets. The ideal restaurant size is 100-130sqm with a focus on high delivery/takeaway opportunities.

Planning 130
article thumbnail

Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

During this time the business expanded into Melbourne and other markets. For the past 15 years, the brand has operated with a significant presence in Hong Kong, and Angus plans “to further develop international markets as well as to consolidate domestically”.