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Why retail needs a whole new strategy to target Gen Z

Inside Retail

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. The post Why retail needs a whole new strategy to target Gen Z appeared first on Inside Retail Australia.

Strategy 264
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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever.

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Three key takeaways from Wesfarmers’ strategy day

Inside Retail

On Thursday morning, the heads of Wesfarmers’ retail businesses, Bunnings, Kmart, Target, Catch and Officeworks, presented their growth strategies to investors at the company’s annual strategy day. The post Three key takeaways from Wesfarmers’ strategy day appeared first on Inside Retail. Here are three key takeaways.

Strategy 246
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“The goal is to be in thousands of retailers”: Edible Blooms’ expansion strategy

Inside Retail

“You could say we’re like a florist, but you get to eat our bouquets when they arrive, so it’s a product that combines the best of gift-giving and floral giving in one delivery,” Edible Blooms co-founder and managing director, Kelly Jamieson, said. Edible Blooms was founded in South Australia in 2005. And it’s not standing still.

Strategy 130
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Enhancing Customer Loyalty In Retail: Integrating Philanthropy And Moves Management Strategies

RetailMinded

We’re diving into how a dash of philanthropy and a strategic approach called moves management can create an unbeatable combo. Now hold up, what’s this move management deal? Imagine weaving that kind of personalized attention with charitable giving into the retail space. Stick around as we unpack this strategy!

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Inside Designworks’ four-pronged expansion strategy

Inside Retail

Designworks’ divisional general manager Brooke Norton told Inside Retail that the brand sells about 15 million units each year and is heading towards $200 million in wholesale sales. The post Inside Designworks’ four-pronged expansion strategy appeared first on Inside Retail. Brooke Norton – Supplied.

Expansion 246
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How Fantastic Furniture is future proofing its data collection strategy

Inside Retail

Speaking at the Gartner Marketing Symposium/Xpo conference this year, Benjamin Bloom said that by 2025, 75 per cent of marketing programs that leverage customer data will produce less incremental revenue than the cost it takes to acquire, manage and activate that data. I think there’s going to be some great innovation. It’s really exciting.”

Strategy 238