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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. Currently, the business strategy is social-first, which guides how the brand initially engages with customers. It’d be quite tricky,” she said.

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“All about experience”: Inside Sands Retail’s approach to bricks-and-mortar

Inside Retail

Shoppes at Londoner is the latest project from Sands Retail and, together with developments at the Venetian, Four Seasons and the Parisian on the Cotai Strip, constitutes Sands Shoppes Macao, the largest duty-free luxury shopping experience in Macao. So we work a lot on social media, making sure we have Instagram-able moments and so on.

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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

We don’t need to tell you that the days of traditional shopping are behind us. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Social shopping. Experiential shopping. Contactless shopping. hours online daily.

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A taste of home: The rise of expat retailers

Inside Retail

British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia.

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. Chances are not many will point towards Chinese online brand Shein.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Traditional marketing: This type of marketing reaches people through offline channels, including newspaper ads, billboard signs, direct mail and radio ads. Digital marketing: Online marketing can use organic or paid ads to reach your target audience through multiple online platforms like emails, texts and social media posts.