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The Click Before the Brick: How Digital Shapes Shopping

Retail Focus

It changes how we communicate, work, and shop – often before setting foot inside a store! This phenomenon is known as “The Click Before the Brick,” where digital presence shapes our shopping experiences. Online stores and marketplaces have made it possible to shop from the comfort of your home.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What about social media? Being a part of a.k.a. brands we could not have done.

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The four trends defining online retail in 2024

Inside Retail

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Social commerce Social media platforms are becoming ecommerce marketplaces. With over 4.95

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Why General Pants is looking to stores, social media to grow in 2023

Inside Retail

Multichannel is essential to the General Pants offering because it allows customers to shop when, how, and where they want. The post Why General Pants is looking to stores, social media to grow in 2023 appeared first on Inside Retail. “They’re clearly both important and we don’t think of them as separate channels,” he said.

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Most Australians still see ‘shopping’ as in-store, not online: Shopify

Inside Retail

Almost half of Australian shoppers now use online search and websites to discover new brands, and one in ten do so through social media, according to a new report by Shopify. Online shopping habits have changed a lot in the last few years, with the acceleration caused by the Covid-19 crisis shifting the way consumers view the channel.

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The Role of Shopping Centres in Creating Communities and Shaping Urban Areas

Retail Focus

Shopping centres are so much more than a place to purchase a new outfit or a loved one’s birthday gift. In recent years, they’ve become an exciting social hub that serves in strengthening communities and shaping urban areas. Across the UK, there are around 528 shopping centres that need to stay relevant in the digital age.

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Westfield Bondi Junction remains closed after Saturday’s tragedy – updated

Inside Retail

From a variety of footage shared on social media, mall management was quick to respond to the emergency. From multiple mainstream media accounts, the staff of multiple retail stores – including Chanel and Country Road’s cafe, outside where some of the victims were attacked – also responded promptly.