Remove tag social-media-influencers
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Four out-of-the-box influencer marketing strategies

Inside Retail

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. influencers marked a 94 per cent YoY expansion.

Strategy 130
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Analysis: How five luxury brands won digital fashion week

Inside Retail

But creating engaging digital shows is just half the battle: prior to the pandemic, Fashion Week was beginning to represent a massive influencer marketing opportunity, with backstage passes, front row seats, and exclusive parties prompting high-impact social content from bloggers. Burberry invites influencers to take a seat.

Fashion 147
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Is all media good media? Experts weigh in on Adidas’ fake press release 

Inside Retail

We reached out to two experts to dissect this media fiasco and explore the bigger picture for brands, retailers and marketers in this day and age of misinformation. As a result, the media coverage would need to be persistent and of a quantity that sees Adidas bombarded with requests for comment. The post Is all media good media?

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8 Trade Show Growth Hacks for Startups

Trade Show Booth Companies - Trade Group

Managing a startup is no easy task for anyone. Plan a Smart Pre-Show Marketing Campaign Weeks or even months before the event, utilize social media to create buzz. Collaborate with influencers or bloggers in your industry to amplify your reach. Among the many strategies are exhibiting at trade shows.

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A sensory journey infused with traditional Chinese flavours!

Design Middleeast

From the décor to the presentation of dishes, we’ve created an environment that caters to the social media era, where guests can capture and share their dining experiences. How much do you depend on word of mouth and social media? Responding to Feedback: Social media is a two-way conversation.

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Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

Inside Retail

Players can visit a digital showroom to choose different Nike outfits for their avatars and collect sneakers with special powers, giving them an advantage while competing in the mini-games, such as dodgeball, tag and the floor is lava. The kids of today are influenced by brands they see in the apps, games and online worlds they frequent.

Apparel 173
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8 Sustainable Retail Strategies for 2024

Parcel Pending

According to a recent report: “every percentage point increase in the circular economy market – including renting, reselling, repairing, refurbishing – could save 13 million tons of CO2 equivalent.” The deinfluencing tag has been viewed over 322 million times on TikTok alone! . #3 Contact one of our parcel management experts today.