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New social media apps solve low conversion rates on performance marketing

Inside Retail

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. A new guard of social media apps is entering the marketplace giving retailers and brands a new opportunity to connect with potential consumers. Xcel Brands Inc. per cent per annum.”

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Why faux websites are costing Aussie e-commerce businesses more than money

Inside Retail

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. million to online shopping scams, and over $92 million to scams overall, according to Scamwatch. So far this year, Australians have lost more than $1.2

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Tween beauty: Are brands crossing the line?

Inside Retail

If you weren’t aware, tweens have been shopping up a storm, or at least heavily influencing the purchasing decisions of their parents, and leaving a wreckage of product testers in their wake. The term ‘Sephora Kids’ has been circulating on social media for some time now; just check the hashtag on TikTok.

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Consolidation and live shopping: Four e-commerce trends to watch in 2023

Inside Retail

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

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Ralph Lauren’s growth slows amid wider trend in luxury market

Inside Retail

Neil Saunders, MD of GlobalData, said the moderate growth was in line with expectations given the general trend in the luxury market. “In There are too many key shopping destinations in the US and overseas where Ralph Lauren does not operate stores; this effectively means that the brand loses both visibility and sales,” he remarked.

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From Line to TikTok: Exploring APAC’s US$1 trillion social commerce market

Inside Retail

Social commerce is defined as any form of e-commerce that is influenced heavily by real-time communications, authenticity, trust and community. Social platforms such as TikTok , Line, WhatsApp, Facebook and Instagram are popular within the APAC region. The rise of TikTok Shop in 2022 has been phenomenal. Live shopping.

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“Consumers are looking for unique shopping experiences”: SingLand exec

Inside Retail

As part of the Asset Enhancement Initiative (AEI), this venture aims to breathe new life into the shopping experience, aligning seamlessly with the Urban Redevelopment Authority’s vision of creating inclusive and cherished public spaces. The ambitious project, set to conclude in 2025, encompasses a series of key enhancements.

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