Remove category patents
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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. Coming from a fashion and retail background has helped me see the category from a totally different perspective. Thankfully, times have changed.

Apparel 264
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Italy’s Geox is reinventing itself – and Asia is its new core

Inside Retail

In the 1970s, every Italian shoe that rolled off a factory line had a leather sole. He spent two years researching, secured a patent and then offered to sell the technology to shoe manufacturers, starting with sports where his concept had the greatest application. Men’s shoes followed, with women the last category.

Strategy 130
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Eyes on Asia: Why Australian beauty brand The Quick Flick entered Singapore

Inside Retail

The Australian beauty retailer is also in discussions with other potential partners, the company told Inside Retail and customers there can also purchase directly from the brand’s online store. There is also keen interest in products with Asian ingredients which have enabled Korean and other Asian skincare brands to gain market share.