Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?
Inside Retail
MAY 16, 2024
In 2020, it publicly fought back after Facebook banned an ad that used red rather than blue dye to depict period blood, and the platform ultimately reversed its decision. We really see this platform as a stepping-off point for an exciting evolution over the next five to 10 years,” she said. Thankfully, times have changed.
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