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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.

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How making data-driven decisions in retail is changing

Inside Retail

A range of data analytics tools are available to help retailers save money, make more informed decisions and better understand their customers. Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign.

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Why Product Market Fit Testing is Important

Retail Bound

Market research will help you understand their demographics, their buying habits, and their pain points. All of this information is essential to create a product that meets their needs and solves their problems. Your marketing strategy should be tailored specifically to your target market.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

By targeting high propensity to purchase individuals, you can expect: Higher conversion rates – because a high propensity audience consists of people most likely to purchase the product or service being promoted, they’re more likely to convert into paying customers.

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How Customer Data Can Take Your Retail Business To The Next Level

RetailMinded

This data can include customer contact information, purchase history, and demographic information. One way is to simply ask customers to fill out a form with their contact information. First, it allows businesses to understand their target market better. The benefits of collecting customer data are many.

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How to Market Your Small E-Commerce Business To An International Audience

RetailMinded

Winning the International Market for Your Small E-Commerce Business Know Your Audience Before you can start selling to people from different countries, it’s crucial to understand who they are and what they like. Getting to know your audience will help you tailor your products and marketing strategies.