Kate Spade CEO: “The power of TikTok for product discovery is incredible”
Inside Retail
MAY 28, 2024
Consumers research online before purchasing in-store, so in addition to training our in-store team, we have focused on enhancing our product detail pages to provide the customer with as much information about the product as possible. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience?
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