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Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

The new format will also allow us to amplify and promote our catalogue in mediums where our customers increasingly spend time, including on social media and online as part of our digital advertising.”. We know more of our customers are choosing to seek project inspiration and product information online.

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Crafting luxury brand narratives through popup stores

Retail Focus

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Interactive digital displays, touchscreen interfaces, or QR codes can also offer additional information or exclusive content. It has designed popup stores with Instagram-worthy moments in mind.

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Meeting a Retail Buyer: How to Prepare and Ace It

Retail Bound

It’s about making connections, understanding the buyer’s perspective, and presenting your product in a way that aligns with the retailer’s goals and objectives. Utilize Social Media: Platforms like LinkedIn can be goldmines for networking. Personal interactions can often leave a lasting impression.

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How to utilise AI chatbots in the workplace (without risking your job)

Inside Retail

The stunning human-like abilities of conversational AI – a form of artificial intelligence that enables computers to process and generate human language – have sparked widespread optimism about their potential to transform workplaces and increase productivity. They can express arguments in academic text in more accessible ways.

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What are digital layoffs and what do they mean for employees and companies?

Inside Retail

The widely reported memo also informed employees that they would find out their fate by email. It said: Given the nature of our distributed workforce and our desire to inform impacted individuals as quickly as possible, communications for this process will take place via email. Others may follow after the redundancy announcements.

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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. A brand can upload it to any social media platform and start a trend. This is done for a second perspective to make the best choice. Focus on the target audience.

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Two for one: Why age diversity in the workplace is a good deal

Inside Retail

By its very nature, a multi-generational workforce brings variety in perspectives, which, if harnessed well, can support improved retention, enhanced productivity, knowledge sharing, and innovation. Age discrimination, or ageism, is a commonly experienced form of discrimination. Use multiple channels of communication.

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