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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. shows the global fragrance market was valued at $49.8 Data from Market.us

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Why General Pants is looking to stores, social media to grow in 2023

Inside Retail

Alquemie Group is the holding company for Lego Certified Stores, SurfStitch and more – including long-standing youth-focused clothing retailer General Pants. Growth in 2023 Despite the headwinds, General Pants is focused on expanding its number of stores this year, with 60 already in place across Australia and New Zealand.

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. What is an influencer?

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Backed by L Catterton, Drools takes a bite out of global pet-food market

Inside Retail

The pet food market in India is expected to grow by approximately 20 per cent annually over the next five years to reach over $1.2 Additionally, we have embraced omnichannel marketing, effectively utilising physical stores, e-commerce platforms, and social media to provide a seamless and integrated customer experience,” he said.

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How To Look For Sales While Buying Mushroom Gummies?

Retail Focus

With an ever-expanding market and many brands vying for attention, savvy shoppers understand the importance of hunting down sales to maximize savings without compromising quality. By subscribing to these newsletters, consumers gain exclusive access to insider information and receive timely notifications about sales events and special offers.

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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Jurcic counsels that the way goods are delivered to stores and displayed on shelves in boxes should be an important component of your brand’s overall marketing strategy. “If

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All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

“Skincare is the largest category by sales at Adore, and has been growing strongly as a global category for several years,” she told Inside Retail. Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”.