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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

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Different Things to Consider Outsourcing in Your Retail Business (and Why)

Retail Focus

Order Fulfillment When outsourcing, retailers can benefit from streamlined inventory management, order processing, and shipping. Experts can create tailored marketing strategies and optimize your content to improve search engine rankings and increase brand awareness.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI). Personalization capabilities: Choose a tool equipped for personalized communication through user segmentation and tailored content.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

Daniel Broderick, New Era’s managing director for Asia Pacific, recently shed light on how this iconic brand aims to shape the future of fashion in the region. The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My

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Four ways to build an authentic profile to boost your personal brand

Inside Retail

One career adviser told us that he was concerned students were “underselling themselves” on LinkedIn by only including mandatory information such as name and current job title. Regular self-monitoring of social media profiles is important to manage your desired online persona. Read the original article.

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Five Steps For A Successful Customer Advocacy Program

RetailMinded

The phrase the ‘Customer is King’ is often used by marketers and customer service managers to emphasize the importance of customer satisfaction. The way consumers select products and services has evolved and become more transparent due to increased consumerism, the internet, social media, search engines, and e-commerce.

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Smart shopping carts, low-code and robots: Welcome to retail tech in 2023

Inside Retail

Retail workers have access to information about products, promotions, and pricing instantly. In stores, RPA robots can be used for tasks such as shelf stocking and inventory management. In physical stores, AI can enable retail team members to become more efficient and knowledgeable. Payment systems evolution.

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