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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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The role of small gifts in customer loyalty

Retail Focus

Other tactics include standing out from the crowd by showcasing a unique brand personality to develop a cult following and running a rewards program that encourages people to continue shopping with you and/or using your services. However, one classic technique that shouldn’t be overlooked is gift-giving. Gift ideas for your customers.

Gifts 130
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. These dates can inspire marketers to think outside the box and create opportunities they might not have considered.

Strategy 130
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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. The last quarter of the year typically sees retailers jump behind any promotional event as a way to entice consumers over competition. But this is just one layer.

Shopping 130
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Positive and Negative Experiences of the Enchanting European Christmas Markets

Retail Focus

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

Marketing 147
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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy.

Marketing 130
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How brands can tap into Aussies’ aim to shop local this Xmas

Inside Retail

However, many consumers are searching for value as well as price in their gift-giving, and want to buy products in line with their values. Aggressive marketing strategy While evidence suggests that consumers want to buy local, the challenges facing retailers that wish to produce and manufacture locally can be significant.

Shopping 130