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Survey: How Australians are changing their gift-giving plans pre-Christmas

Inside Retail

Times might be tough for many Australians right now, but when it comes to gift-giving consumers will still be spending this year – however, they will be very focused on value. On the flip side, recipients may grapple with similar emotions when presented with gifts during a period of high living costs,” the report finds.

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

Strategy 130
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As budgets tighten, Aussie gift-givers are seeking more personalisation

Inside Retail

Times might be tough for the average Australian – with research showing nine out of 10 consumers will seek better deals this Christmas – but they’re still planning to give gifts. They’re interested in the wrapping of the gift item, and they’re interested in how they can personalise the delivery mechanism,” says Marsh.

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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand. “We

Planning 264
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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Ready, set, sale: Why your Black Friday marketing should start now

Inside Retail

Christmas is coming early for retailers, with Australians preparing to spend $11 billion on Christmas gifts and a staggering 80 per cent expected to purchase before December, figures from Roy Morgan show. Take your marketing a step further and do outreach to ensure you’re included in third-party sales round-ups and seasonal gift guides.

Marketing 238
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Lululemon hits its stride in Asia amid ambitious global growth plans

Inside Retail

In 2021, Lululemon launched Like New, a re-commerce initiative that encourages customers to trade in gently used items in exchange for a gift card, and by 2025, the company aims for at least 75 per cent of its materials to be sustainable. “We Another important success factor for Lululemon is the tailored approach it takes to each market.

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