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Ready, set, BFCM: five winning strategies you can implement right now

Inside Retail

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. To help retailers plan for the shopping festival, Klaviyo has created a helpful guide in the form of a BFCM content calendar.

Strategy 130
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. While they voted, they were also asked their opinions on different topics: where they were likely to wear their polo shirt and other items they would consider buying along with their polo shirt. Check it out here.

Strategy 230
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Three key trends in retail strategy for 2023

Inside Retail

And for the year ahead, these brands need to pay attention and set future-focused strategies. Here are three areas of strategy that will be prominent for leading retailers around the world over the next 12 months. He writes that “physical experiences are more memorable and measurable than any other form of media.”

Strategy 147
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Japan influences Reebok’s “positioning as the leading irreverent sports brand”

Inside Retail

“Reebok sort of stagnated in the late ’90s,” Joe Foster, Reebok’s founder, previously told Inside Retail , but clever collaborations and an irreverent business strategy are priming Reebok for its best performance yet. Tapping into sub-cultures is how Reebok plans to avoid returning to its “stagnated” 90’s state.

Boutique 245
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Strategies to increase your value, without decreasing your prices

Inside Retail

What we didn’t plan for was all the other ‘cost of living’ increases that are now affecting consumers. For my family, one of those increases came in the form of the dreaded ‘fees increasing’ email from our new childcare. Yet when every other cost is increasing, the impact is compounded. By itself, the $7.50-a-day Value vs price.

Strategy 130
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Revealed: The science behind Aldi’s Special Buys strategy

Inside Retail

While Aldi isn’t the only retailer to use this form of limited-time offer, and certainly not the first, its Special Buys have become synonymous with the brand and a huge hit among consumers. Strategies like Aldi’s Special Buys play on this variety seeking behaviour. Even if you weren’t planning to look, you might now be intrigued.

Strategy 259
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Experts weigh in on China’s supply chain risks and mitigation strategies

Inside Retail

In recent years, the Covid-19 pandemic exposed the vulnerability of supply chains, and the ongoing trade tensions between China and other major economies have added further complexity and uncertainty to the situation. The bulk purchase of products is also a good strategy.

Strategy 130