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“Traditional marketing is undergoing a seismic shift”: Meta’s APAC’s VP

Inside Retail

DECEMBER 7, 2023

Reels is growing Neary said that it’s no secret that short-form videos like Reels have become increasingly popular all over the world and especially in Asia Pacific for cultural and demographic reasons. Neary said traditional marketing funnels are undergoing a seismic shift.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. Given China’s leadership in live-streaming influencer marketing , Temu is now recruiting social media influencers , suggesting it might leverage its Chinese expertise to explore a social-commerce strategy.

Advertising 130
Advertising Promotion Strategy Consumer 130
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