Remove Form Remove Information Remove Promotion Remove Social Media
article thumbnail

Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

article thumbnail

“Fed up with being sold to”:  Why influencers are coming under scrutiny

Inside Retail

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

article thumbnail

9 Tips for Exhibitors at Trade Shows

Retail Bound

This information can help you to adjust your own trade show strategy in order to better attract customers and generate sales. Exhibitors should promote their products or services before the trade show If you’re planning on exhibiting at a trade show, it’s important to start promoting your products or services well in advance.

article thumbnail

Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

article thumbnail

Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

The new format will also allow us to amplify and promote our catalogue in mediums where our customers increasingly spend time, including on social media and online as part of our digital advertising.”. We know more of our customers are choosing to seek project inspiration and product information online.

article thumbnail

Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

Often product teams ask for new product or promotion pages to be heavily tagged to report on success. Some of these tools can even automatically flag a low Net Promoter Score (NPS) customer journey so you can see exactly what issues affected your score. It’s good practice to map the data systems in use to find overlaps.