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“Traditional marketing is undergoing a seismic shift”: Meta’s APAC’s VP

Inside Retail

Reels is growing Neary said that it’s no secret that short-form videos like Reels have become increasingly popular all over the world and especially in Asia Pacific for cultural and demographic reasons. Neary said traditional marketing funnels are undergoing a seismic shift.

Marketing 130
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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

Value Many Australians might associate “made in China” with cheap price tags and low quality. It overlays the shopping experience with the idea of “shopping like a billionaire” – which also aligns with its value-based strategy. Here are some things to consider if you’re thinking of giving it a shot. What are Temu’s secrets to success?