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Return-to-Office Strategies Failing? The Coffee Shop Effect Can Help Brew Success

All Work

In light of how universally embraced coffee shops are as places to gather (and increasingly to work), the coffee shop effect is something that companies struggling to bring people back to the office might want to factor into their workplace designs and strategies. The post Return-to-Office Strategies Failing?

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What comes after performance marketing?

Inside Retail

Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. In the past, digitally native e-commerce brands have been able to capitalise on the ease and efficiency of performance marketing but this singular strategy might not be viable moving forward. Is it really one or the other?

Marketing 246
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

Mobile user engagement tools Pushwoosh Pushwoosh is a customer engagement platform , that is tailored for businesses adopting an omnichannel communication strategy with mobile users. With this tool, you can initiate event-triggered or scheduled message flows, build user segments right in the interface, and run A/B/n tests.

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A supply chain expert talks new global trade routes and decoupling from China

Inside Retail

A nuanced perspective As Mal Siriwardhane, CEO of B Dynamic Logistics , sees it, the recent militant attacks in the Red Sea pose significant challenges for global trade routes, which can particularly affect the Asia-Pacific (Apac) region, a hub of manufacturing and trade.

Strategy 130
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How to get on top of the numbers that matter in your business

Inside Retail

It is amazing really, the number of people that capably count revenue, yet cannot manage cost and believe that profit equals cash flow? In many organisations this translates into an inability to optimise cash flow when your ability to earn it is compromised. Financial perspectives are the ultimate? The buck stops with you.

Flow 130
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CEO Anthony Heraghty discusses Super Retail Group’s half-year results

Inside Retail

With excess cash flow amid Covid-19 stimulus measures, he said that consumers opted for big ticket items like big toolboxes and fish sounders. Heraghty noted that a deeper understanding of its customers – beyond psychographics and generalities – would help to inform its merchandise, promotional and pricing strategy.

Flow 245
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Ship-from-store: How Williams brought dark stores to light

Inside Retail

By launching the ship-from-store strategy last year, Williams was able to remain profitable during a particularly turbulent 18 months. From a business perspective, it’s a huge financial gain, because they’re making their inventory work more effectively,” Nesci added. You have to utilise your inventory.

Light 246