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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. Understanding the CFO’s perspective Before we dive into solutions, let’s put on our CFO glasses for a moment. Frame your marketing strategies in terms of financial metrics they understand and care about.

Balance 130
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CEO Anthony Heraghty discusses Super Retail Group’s half-year results

Inside Retail

With excess cash flow amid Covid-19 stimulus measures, he said that consumers opted for big ticket items like big toolboxes and fish sounders. Heraghty noted that a deeper understanding of its customers – beyond psychographics and generalities – would help to inform its merchandise, promotional and pricing strategy.

Flow 245
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How to get on top of the numbers that matter in your business

Inside Retail

It is amazing really, the number of people that capably count revenue, yet cannot manage cost and believe that profit equals cash flow? In many organisations this translates into an inability to optimise cash flow when your ability to earn it is compromised. Financial perspectives are the ultimate? The buck stops with you.

Flow 130
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The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

All Work

And how do they know if they’ve found the perfect balance between time spent working at home vs. working in the office? We caught up with Lauren Gardner, Director of Creative & Strategy and Steven South, Design Director & Senior Associate to discover more about the importance of setting intention for your hybrid work strategy.

Strategy 102
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How Tumi’s creative director Victor Sanz finds inspiration in everyday life

Inside Retail

In this insightful interview, Sanz delves into his love for creating products that deeply resonate with people, offers advice for the next generation of retail leaders, and contemplates the challenge of balancing work and life in a creative field. IR: What’s your approach to work-life balance?

Art 130
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R.M. Williams crafts quality and service from people and tech

Inside Retail

The carefully curated multi-level retail portal spans 460sqm, which flows onto a mezzanine located at the back of the store, where customers can enjoy their very own ‘Cinderella moment,’ whether it be for a first pair of R.M. Digital does have an important role in this strategy – providing transparency and trust when communicating progress.

Location 262
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Furniture Showroom Designed by Figure3 to Spark Creativity

VMS

“The creative journey is very unique, but we know that new experiences and exposure to new perspectives are crucial to finding our next great idea,” says Meghan Sherwin, VP Marketing. The design Figure3 delivered balances these inspiration points with an easy flow of traffic for our guests to follow.”.

Design 98