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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

Marketing 246
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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A supply chain expert talks new global trade routes and decoupling from China

Inside Retail

Similarly, the CEO of Danish shipping giant Maersk, Vincent Clerc, said in the company’s annual report recently that while the current market has robust volumes, the Red Sea crisis has caused immediate capacity constraints and a temporary increase in rates, which will eventually lead to an oversupply in shipping capacity and lead to price pressure.

Strategy 130
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How to get on top of the numbers that matter in your business

Inside Retail

It is amazing really, the number of people that capably count revenue, yet cannot manage cost and believe that profit equals cash flow? In many organisations this translates into an inability to optimise cash flow when your ability to earn it is compromised. Financial perspectives are the ultimate? The buck stops with you.

Flow 130
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Sustainable Asset Management in Asia: 2023 Sustainability Pulse Check

Eye on ESG

From the explosive growth of flows into funds classified as Article 8 or 9 products under the Sustainable Finance Disclosure Regulation (SFDR) in Europe to pending climate-related disclosure requirements in the United States, there is no shortage of developments in these regions affecting the asset management industry.

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7 Ways to Boost Your Business with Collaborative Manufacturing

Global Shop

It’s called collaborative manufacturing, and the benefits it offers are becoming increasingly important for success in today’s manufacturing markets. Shared resources and capabilities can range from technology, specialized knowledge, and market access to additional manpower and financial capital. Less time to market, faster delivery.

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Streamlining order fulfilment process for shipping success in ANZ

Inside Retail

A study by Inside Retail found that the ANZ e-commerce market experienced five years worth of growth in just six months from March 2020. Traditional retail businesses found they could keep revenue flowing by focusing their efforts online. If businesses had any chance of staying afloat in this new climate, they had to adapt fast.