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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

The other thing is [SMS] Flows (automated messages), they work incredibly well for us. IR: What about social media? The post Petal & Pup marketing lead talks US expansion and social media tactics appeared first on Inside Retail. If you just spam everybody all the time, it’s going to be very expensive.

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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Is it really one or the other? Performance marketing is great at driving short-term revenue and is good from a cash flow perspective.

Marketing 246
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

This helps you identify groups of customers most likely to respond to a marketing message based on demographics and other relevant information. One way of driving such feedback is by including it in your email flow to customers post-delivery, including a link to your ratings page.

Strategy 130
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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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From triathlons to trimesters: ex-2XU colleagues launch new maternity brand

Inside Retail

The products we make have a physiological benefit that other brands don’t have. Other tights provided physiological benefits with the graduated compression, but they were uncomfortable. There has to be something different about it, something unique. TheRY is a similar concept,” Davenport told Inside Retail.

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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Systems have been streamlined over the years allowing for faster shipping times and happier customers and our stronger presence on social media means that we can truly engage with our community. We work as a collective in the office, which I believe keeps everyone feeling passionate and their creativity flowing.

Marketing 178
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Reinvest and innovate: Key takeaways following Fenton & Fenton collapse

Inside Retail

This collapse follows the demise of Australian furniture brand Brosa late last year – which cited declining sales and cash flow pressures – as well as heightened challenges faced by small-to-medium sized retailers that are struggling to cope with rising costs, and a slowdown in foot traffic and consumer activity.

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