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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

The other thing is [SMS] Flows (automated messages), they work incredibly well for us. I think that’s how it feels non-intrusive and more engaging. IR: What about social media? The post Petal & Pup marketing lead talks US expansion and social media tactics appeared first on Inside Retail.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Is it really one or the other? Performance marketing is great at driving short-term revenue and is good from a cash flow perspective.

Marketing 246
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. For example, April Fool’s Day is a time for playful humour.

Strategy 130
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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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What’s new in visual merchandising?

Retail Focus

Keep consumers engaged Up first is Propability, which, as its name may suggest, specialises in the supply of props and similar solutions to the market. Primarily, this is that more stores are investing in props and displays in order to create moments that can be shared on social media.

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Retail Minded Works With The KENTUCKY RETAIL FEDERATION On Their INAUGURAL RETAIL RECHARGE CONFERENCE

RetailMinded

Steph Bechard, Retail Social Media Strategist, Crystal Media. “Retail Recharge is a first-of-its-kind event for Kentucky retailers to connect with others in the industry and learn how to better navigate the retail environment we face today,” said Tod Griffin, President of the Kentucky Retail Federation.