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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Enhancing retail operations with payment orchestration

Inside Retail

Yet, in an industry where transactions occur rapidly, the efficiency of a retailer’s business’s payment flow can significantly impact success and revenue. Effective orchestration solutions offer customisable features that can be tailored to fit specific needs, such as the ability to accept alternative payment methods.

Tailored 130
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Pharrell Williams takes Louis Vuitton to Hong Kong harbour runway

Inside Retail

The LVMH-owned label’s star-studded event comes as post-pandemic tourist flows resume in the region, and as Hong Kong seeks to regain its lustre after prolonged periods of lockdowns deflated its retail scene.

Flow 130
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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

Founded in Melbourne in 1948, men’s tailoring business Peter Jackson has entered a new phase of growth with three new stores opened so far this year and six more confirmed to open by the end of 2024, as well as a digital relaunch that is already underway. So, we see value in our marketing efforts through that scale.

Expansion 243
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The Oakley Exoplanetary Bunker in the Heart of Paris

Retail Focus

” shared Caio Amato, Chief Marketing at Oakley. “Here’s to breaking boundaries, rewriting history, and celebrating innovation and storytelling wrapped in art. Shiftwave Experience This dedicated recovery experience helps athletes find their inner spark, restore their flow-state, and unlock their victory protocol.

Flow 147
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How to Win at Sports Event Marketing

Contra

Succeeding at sporting events marketing can be a challenging task. Marketing at Sporting Events As with all advertising, the location of the advertisement plays a big role in whether it will be a success or not. Another thing to consider is the core purpose of the marketing campaign. If done correctly, then the rewards are vast.