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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. CFOs demand greater demonstrable value from every dollar spent.

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Three ways customer data platform (CDP) can help you power smarter decisions

Inside Retail

Klaviyo – an intelligent marketing automation platform – has a reimagined CDP suitable for businesses of all sizes that can effectively integrate more than 300 tools to empower smarter decision-making by a brand’s marketing team. At that point, it can be difficult to access, analyse, and use effectively,” he concludes.

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Five ways you can use email and SMS to boost your BFCM sales

Inside Retail

Build a campaign flow to drive leads The starting point for any BFCM communications campaign is to develop a flow (Klaviyo has a helpful guide with an action checklist here ). Flows guide deal-driven leads through the marketing funnel and will delight loyal customers with relevant content.

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Pharrell Williams takes Louis Vuitton to Hong Kong harbour runway

Inside Retail

The LVMH-owned label’s star-studded event comes as post-pandemic tourist flows resume in the region, and as Hong Kong seeks to regain its lustre after prolonged periods of lockdowns deflated its retail scene.

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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

Founded in Melbourne in 1948, men’s tailoring business Peter Jackson has entered a new phase of growth with three new stores opened so far this year and six more confirmed to open by the end of 2024, as well as a digital relaunch that is already underway. So, we see value in our marketing efforts through that scale.

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