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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. CFOs demand greater demonstrable value from every dollar spent.

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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

Founded in Melbourne in 1948, men’s tailoring business Peter Jackson has entered a new phase of growth with three new stores opened so far this year and six more confirmed to open by the end of 2024, as well as a digital relaunch that is already underway. So, we see value in our marketing efforts through that scale.

Expansion 243
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Is technology the answer to wrapping up 2021 in style?

Retail Focus

With the pandemic accelerating e-commerce’s rise further, it’s likely this extra cash will flow through these channels. Embracing new mediums and keeping up with changing consumer behaviours will help retailers to maintain strong connections throughout shopper journeys – and cut through the noise of a busy market.

Consumer 311
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How conversational commerce is redefining the way customers interact with brands

Inside Retail

This isnt about completely overhauling the shopping experience, it’s about injecting AI “in-the-flow” to optimise and streamline it. For example, UK electronics retailer Currys is integrating generative AI into its customer service, allowing for more tailored and efficient interactions.

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How pharmacies are tapping into personalisation tech

Inside Retail

After downloading the app, users are taken through a 25-question onboarding flow that leads to a personalised set of health resources and free health programs that help customers build healthy habits. Canada’s biggest retailer, Loblaw, has integrated loyalty into its health and wellness app, PC Health, which launched in 2020.

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