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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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How forecasting can enhance cash flow in the retail sector

Retail Focus

That’s easier said than done, though, which is where forecasting comes in place, providing an opportunity for growth and success even in the most unpredictable market conditions. One such way to navigate these obstacles and come out top of the market is to use accurate forecasting. After all, how and when was a dataset collected?

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As wine shipments flow into China again, brands face falling alcohol consumption

Inside Retail

Shrinking market The shipments to Hong Kong are far below the roughly 10 million litres of wine a month that Australia sent to China before the tariffs. The value of wine sent to Australia’s two other main export markets, Britain and the United States, is between $1 and $3 a litre. It did not impose tariffs on Australian wine.

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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

Marketing 246
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

Marketing 278
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How Ikea and Flow Loop are creating the “shower of the future”

Inside Retail

Now, they can add a water-recycling shower system to the list, following the furniture giant’s minority investment in Danish start-up Flow Loop. As a shareholder in Flow Loop, Ikea wants to support Flow Loop to continue the development of the concept together. Investing in sustainability.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).