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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What were your biggest learnings over that period in terms of e-commerce marketing?

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Three Forms of Energy Therapies to Try These Days

Retailing Insight

Energy and other forms of alternative therapies can be incredibly powerful if we take the time to consider how to best incorporate them into our lives. Most of us think of Reiki (pronounced ray-key) as a form of energy healing. The post Three Forms of Energy Therapies to Try These Days appeared first on Retailing Insight Magazine.

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Tapping uni students to drive innovation: Temple & Webster’s plan to hit $1bn

Inside Retail

Recently, seven Industrial Design Honours Program students from the University of New South Wales (UNSW) joined Temple & Webster’s newly formed design and product development team for a four-week collaboration. As a result of the partnership, two of the students are now interns at Temple & Webster. “It’s

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2023 economy: growth rate slows as regulators battle inflation

Inside Retail

The removal of restrictions on movement in the early months of the year, coupled with pent-up demand in households, formed the catalyst for a boom in household spending; monthly retail turnover rose 12.5 The RBA is set to tighten further before pausing to allow the impact of what’s been done to flow through.

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Reinvest and innovate: Key takeaways following Fenton & Fenton collapse

Inside Retail

This collapse follows the demise of Australian furniture brand Brosa late last year – which cited declining sales and cash flow pressures – as well as heightened challenges faced by small-to-medium sized retailers that are struggling to cope with rising costs, and a slowdown in foot traffic and consumer activity.

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