Stand-alone vs embedded CDPs: What’s best for retailers in 2025?
Inside Retail
FEBRUARY 3, 2025
For retailers, this raises a pressing question: Do you still need a stand-alone CDP, or can a customer engagement platforms built-in CDP meet your needs? Flexibility: Stand-alone CDPs integrate seamlessly with a wide range of third-party tools, offering greater flexibility for retailers with diverse tech stacks.
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