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How dark patterns help brands like Temu and Shein to drive sales

Inside Retail

However, lurking in the shadows are what are known as ‘dark patterns’, intricately designed digital experiences that exploit human psychology – often at the expense of users’ best interests. In essence, a dark pattern is a devised user interface or interaction design that guides users into taking actions they might not have intended.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Armed with a huge depth of knowledge about an individual customer, from their browsing behaviour to their purchase patterns, both human and AI-powered agents can deliver exceptionally personalised service. Data analytics and AI can also detect wider patterns in customer data to predict how an individual customer might behave in the future.

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Why Custom Embroidery Is Becoming a Staple for High-End Retail Widening Brand Appeal

Retail Focus

In fact its popularity is, like all fashion trends, somewhat cyclical – and the application of modern technology to it is giving high-end brands a way to engage audiences that are hungry for personalisation. Brands can market these efforts as part of their sustainability-focused branding strategy.

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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market. These displays create deep brand connections, fostering loyalty and emotional engagement.

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Connecting With Your Audience: Direct-To-Consumer Digital Sales Strategies

RetailMinded

This transition enables businesses to connect directly with their desired audience, eliminating middlemen and fostering increased individualized engagements. By understanding your audience, you can tailor your product, messaging, and engagement strategies to match their expectations, thus fostering a deeper connection.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Secondly, personalization is key.

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