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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Ready, set, BFCM: five winning strategies you can implement right now

Inside Retail

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement. But for those who have not — it’s not too late!

Strategy 130
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Enhancing Customer Loyalty In Retail: Integrating Philanthropy And Moves Management Strategies

RetailMinded

We’re diving into how a dash of philanthropy and a strategic approach called moves management can create an unbeatable combo. Now hold up, what’s this move management deal? Stick around as we unpack this strategy! But here’s the kicker: we take that special-sauce strategy and lay it down in retail land.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Retailers, we’ve got the best content tailored just for you. Campaign objectives. Vote For Your Favorite Long Sleeve Polo Color. Check it out here.

Strategy 230
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How merging data analytics and retail management can drive business value

Inside Retail

A lot of category managers tend to think about the range they have, but not the combination of range and store. You sometimes hear retailers say retail is a simple game – that it’s about providing customers with a product they want, and engaging with them where they are. Click through to Scalene’s website for further info.

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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.